Press Releases

***Embrionix Names Roy Folkman Vice President of Sales for North America

New Sales Team Leader Has 34 Years of Media Industry Experience in Both Technical and Sales Roles


LAVAL, Quebec Oct. 15, 2019 — Embrionix today announced the appointment of Roy Folkman to the position of vice president of sales for North America. In his new role, a promotion from his previous position as Embrionix director of sales, Folkman will lead sales efforts across the media industry and help position the company for further growth.

“Roy is a highly motivated industry professional with a strong history of sales success,” said Renaud Lavoie, Embrionix president. “With his experience selling into complex environments, his skills as a manager and communicator, and his unwavering integrity and focus on the customer, he will make a great leader for our North American sales team.”

Folkman has worked as a media industry professional for 34 years in both sales and technical roles. He joined Embrionix in 2018 as director of sales, having earlier served as a strategic account manager in the U.S. for Grass Valley. Folkman previously was chief engineer at Post Haste Video in Vancouver. He began his career as a maintenance technician working at Canadian broadcast facilities. Folkman graduated from the Southern Alberta Institute of Technology in 1985.

Further information about Embrionix and the company’s solutions is available at

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About Embrionix

Embrionix provides very compact, high-density IP gateways, IP signal processors, converters, and multiviewers for broadcast video applications. The company’s innovative, low-footprint solutions free up premium rack space, consume less power, and close the gap between fiber-optic, coaxial, and emerging IP technology deployments.

The transition to IP becomes much easier with a highly optimized solution for SDI-to-IP conversion provided by Embrionix. This is made possible with the company’s miniaturized emSFP modules equipped with an IP encapsulator and de-encapsulator. These miniaturized devices can be installed directly inside a 10GE or 25GE COTS IP switch for signal aggregation to 40/100GE ports or inside the company’s 1-RU emMODULAR aggregation frame, and they can convert any SDI legacy equipment within an IP network. Embrionix also offers a series of stand-alone, compact gateways tailored to monitor and format-convert IP signals. The Embrionix emVIRTU All-IP Core Infrastructure and Media Processing Platform is designed to provide an extremely high-density 1RU hub packed with virtualized IP signal processing services.

With headquarters located outside of Montreal, Canada, Embrionix has design, R&D, and sales offices around the world. The company’s solutions are also available through a global network of professional value-added resellers. More information on pricing and availability is available at

Roy Folkman (High resolution image)