Press Releases

Embrionix Expands European Sales Force with L2Tek - 2012-01-09

Laval, Quebec ( January  9, 2012) -- Embrionix Design announced today their partnership with Leading Light Technologies (L2Tek), a collaboration that will strengthen and increase Embrionix’s European position and market share.  L2Tek will represent Embrionix for its complete line of coaxial SFPs (emSFP), converter SFPs (emSFP) and advanced SFPs (emSFP). Established in 2008 and headquartered in Fleet, United Kingdom, Leading Light Technologies (L2tek) is a manufacturer representative and technical distributor specializing in high-speed interface products, signal processing and compression products. Under the new agreement, L2Tek will provide technical sales and distribution support for Embrionix’s market-leading coaxial, converter emSFP and advanced emSFP to customers in the European market. 


"L2Tek are delighted to be representing Embrionix Design with what we immediately recognized to be an important new innovation in the design of digital video interfaces. We believe that the additional features and flexibility offered by Embrionix SFP (emSFP) modules will significantly improve video system integration and resolve many of the high speed design issues faced by our customers today. " Tim McBride, co-director L2tek.
"With the rapid growth of the Embrionix emSFPTM in the broadcast market, it is now the right time to increase our global sales force with L2Tek. We are extremely pleased that L2Tek Ltd. has agreed to represent us in the European market. L2Tek is a well-know and highly focused representative for broadcast solutions." said Renaud Lavoie, CEO, Embrionix Design Inc. 


About L2Tek

Leading Light Technologies (L2Tek) are a distributor and representative specializing in introducing manufacturers of high speed interface products, signal processing and compression technology to markets in the UK, Ireland and Scandinavia. Their success is based on strong technical support at the design stage, device qualification and close cooperation with purchasing to provide elegant technical solutions, enhance quality and reliability of their products and reduce costs.  www.l2tek.co.uk 

About Embrionix

Embrionix provides a new way of thinking on the interfaces for broadcast manufacturers. Embrionix designs and builds innovative, advanced SFPs to close the gap between the fiber optic deployment, coaxial deployment and emerging technology deployment such as HDMI, Display port, Ethernet, etc.. By leveraging its core competencies in video broadcast, the company provides SFP (emSFP) with the highest level of flexibility to major broadcasters in the industry.  The company is based in Laval, Canada, and has global design, research and development and sales offices in Canada. www.embrionix.com  
 

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